Networking over the rooftops of Vienna: the Gang in Austria
Some say autumn, some say fall – but who said it has to be quiet? As for the Gang, we keep moving. A business trip In September took Steffi and Kathi to the IAA car show in Munich, and shortly afterwards Irina and Sarah also headed south – this time a bit further, across the Austrian border to the capital, Vienna, to take part in an exclusive event that sounded very exciting indeed: the “Next Level Azerion – Media Showcase”.
The event was organised by Azerion, a media marketing company still known to many in the industry under its former name of Goldbach Austria. Curiosity levels were running high. What was the newly realigned company gong to present? And what opportunities might this bring for Westfield Rise?
Constructive input
There was plenty to find out. Around 150 invited guests from the media and advertising industry attended the evening – including Irina and Sarah who were looking forward to hearing new ideas and making valuable contacts. The location above the rooftops of Vienna provided not just an impressive backdrop, but also the perfect atmosphere for in-depth discussions and productive dialogue.
Azerion used the forum to present its strategic, digital-only realignment and innovative promotional solutions focusing was on four key areas: Gaming, Digital Audio, Connected TV and Digital Out of Home (the latter being of particular interest to Westfield Rise as we recently launched the first program-based target group solution using shopper profiles). Quick reminder: our solution enables AI-assisted, anonymised video analysis segmenting mall-goers according to movement patterns, store visits, demographic characteristics and behavioural characteristics such as clothing style, enabling more precise targeting and campaign-based performance metrics.
Inspiration and more
But the presentations were just the prelude. The many subsequent conversations in the “57 Bar Lounge” on the 57th floor of the DC Tower quickly progressed beyond small talk into substantial discussions: Which formats work? Where are the synergies? How can brands reach people where they’re receptive? The excellent atmosphere made it easy to speak openly and think as a team.
Irina and Sarah came away with so much more than business cards – for them, the evening was a real treasure trove of ideas and captivating insights into developments currently underway in the digital promotion space. The contacts they made also showed once again that engaging person-to-person continues to be indispensable even in the digital age.
