- Temporary sales concept
- Brand experience and employer branding
- Seasonal sales promotion or product testing
In the retail sector, the term pop-up shop or pop-up store is on everyone’s lips. Because the more products the market offers, the more important the brand image, the Unique Selling Point (USP) and sophisticated sales concepts become. Whether you are launching new products like the sports fashion brand Barboza, expanding your product range like the cosmetics brand Lancôme, strengthening your brand like the German Armed Forces as an employer or want to move from online retailing to the shelves: Pop-up stores make brands accessible, come alive and offer space for creativity.
But what is actually behind the term? In a nutshell: Surprise and event directly at the point of sale (POS). Because with the pop-up store concept, the name says it all. The shops suddenly appear one day and could be gone the next – they literally “pop up”. This is a temporary sales concept in which shops move into vacant sales areas or showrooms, for example in shopping centers. After a few days, a few weeks or a few months, they disappear again.