Tech fans take note, was the motto at Westfield Centro this summer because at the end of May, the doors of Germany’s first HUAWEI Experience Store opened for the first time in Europe’s largest shopping mall with 125,000 square metres of sales space. Prior to this, the store had been completely remodelled with a great deal of attention to detail, which meant that the digital community of the Ruhr region could expect a unique shopping and and a new world of experience. To ensure that no visitor missed this unique grand store opening of the technology giant, HUAWEI used the extraordinary screens of the flagship destination for the perfect brand domination.

Exposure on all channels for the grand opening

One of the highlights of the event was the campaign on the UDS (Unexpected Digital Signature). The worldwide unique 360° advertising medium in the heart of the shopping centre perfectly showcased the store opening. The white illuminated lettering on the shiny blue background became an absolute eye-catcher for countless visitors. But that was not all. Numerous digital outdoor displays along the well frequented  promenade directly at the centre already drew attention to the opening in the Westfield Centre.