Success and freedom don’t just happen – they’re won by questioning the status quo and by having the courage to walk paths of one’s own choosing. That’s exactly the philosophy embodied by “Paradigme”, the new signature men’s fragrance from Prada, which the Italian luxury brand showed off in considerable style at Westfield Centro between 15 and 23 September. Amber and precious woods merge to create a special fragrance that oscillates between warmth and freshness, and expresses self-determination and inner strength. Prada is also focussing on sustainability, as the bottle is refillable.

Elegant eye-catching green

The action centred on the mall’s Mitteldom, where Prada used an open stand, accessible from all sides, coloured black with green accents, reflecting the campaign. A promotional team handed out samples and offered visitors face-to-face advice and guidance.