Between the hustle and bustle of shopping and big-city flair, the forecourt of the Düsseldorf Arcaden offered a welcome break from everyday shopping for a moment from 13 to 15 June 2025 as Canadian powersports brand Can-Am invited guests to the 2025 Ride Out Tour. They wanted to show that their new electric motorbikes can make urban mobility sustainable – and a real adventure into the bargain. Can-Am, a brand owned by Bombardier Recreational Products (BRP), has been bringing riding fun to off-road and on-road environments since the 1970s – and now, for the first time, also involving fully electric motorbikes.

Tomorrow’s mobility today

The strikingly designed Can-Am Cube was modern, open and fully geared towards experience, and quickly attracted attention. The focus was on the new Can-Am “Pulse” and “Origin” electric motor cycles. Their really special feature is that both are beginner-friendly bikes and were able to be tested then and there at the venue. And even people which don’t have a motorbike licence or didn’t fancy taking to the road didn’t have to miss out on a whole load of riding fun. Everyone was able to experience the riding experience realistically, intuitively and in detail on the Power Bench Simulator, regardless of whether they already had any experience of motor cycles.