- Streaming the latest series and films
- Promo in two countries
- Attractive subscription offers for visitors
Whether it’s series, films or documentaries – streaming services are the modern way to watch TV. US media company Disney is well aware of this, which is why it pools all its popular film and series franchises and exclusive productions on its own central streaming platform Disney+. In September, visitors to Westfield Centro in Oberhausen and the Westfield Donau Zentrum in Vienna were able to experience the benefits of Disney+ at first hand as the company took up residence with its campaign stand for three days in each of the malls.
Disney characters on the big 360° screen
In the Mitteldom area at Westfield Centro and in the Panorama event area at Westfield Donau Zentrum, the campaign was placed right in the middle of things, making it easy to attract the attention of large numbers of curious visitors. In addition to large Disney+ logos on the stand, well-known heroes and characters from the studio’s latest hit films – such as Thor from the Marvel Cinematic Universe or Pinocchio from the remade classic – ensured a strong brand presence.