Experiencing coffee in a new way (‘Kaffee neu erleben’) – is Nespresso’s motto for the major promotion surrounding its new VERTUO coffee machine system, and in fact Nespresso is sending its new machine on the road. The manufacturer toured Austria with the VERTUO roadshow back in 2023, including a stopover at Westfield Donau Zentrum in Vienna – a campaign that was well received at the time. And so, visitors to the Viennese shopping destination were all the more delighted to see a repeat performance in January 2024, when the Camioncino, a small blue van with a built-in coffee bar, visited the centre for another three days as part of its tour.

Coffee enjoyment on board

Awnings, bright parasols, comfortable chairs and the smell of coffee wafting through the air: for its VERTUO roadshow, Nespresso quickly transformed the panorama event space of the Westfield Donau Zentrum into an atmospheric café-style setting – perfect for a short coffee break to kick back in the middle of a shopping trip. Visitors were able to choose from a wide range of products, order directly via QR code and have their coffee creation prepared for them by the professional baristas.