Many visitors come to Westfield shopping destinations to stroll or look around. Others have a clear goal in mind, such as new trainers, headphones or a summer dress. But it’s often the unexpected discoveries that arouse curiosity – and sometimes they even lead to an unplanned test drive in an EV. This is exactly what happened to many people between 12 and 14 June at Entrance 5 of Vienna’s Westfield Shopping City Süd where the BMW Cube – a sci-fi-like construction – caught people’s eyes right away, inviting them on a voyage of discovery.

An eye-catcher packed with high-tech

The exterior 3D LED wall certainly attracted a lot of attention with its impressive displays of the Bavarian car maker’s electric vehicle offering. Inside, visitors were greeted by an ultra-modern interior, with a stylish lounge and check-in area on the ground floor plus an interactive wall giving fascinating insights into the BMW electric family, plus a competition with sought-after prizes. The upper floor featured a bar offering refreshments and a stylish decorative wall giving a feel-good atmosphere.