- 10m long slide on an escalator
- Selfies in wind-tunnel setting
- Targeted use of stickers throughout the centre
Watch out! Shoppers coming at you at GigaSpeed! With their latest activation in Leine-Center, Vodafone spontaneously transformed an escalator into a bright red XXL slide. Visitors, accelerated to top speed, experienced how data feels in the provider’s lightning-fast fibre-optic network. Possible side effects: A rapid increase in adrenaline levels and highly stimulated facial muscles from laughter.
Huge slide guarantees high-speed thrills
This brand experience will definitely be remembered – both by those responsible and by everyone who sped down the slide. Even the assembly was a challenge: the 10-metre-long slide not only arrived in Laatzen in 7,000 individual pieces, but the bulky tube also had to be manoeuvered through the shopping aisles and onto the escalator. A considerable feat of strength that attracted many amazed looks. But it was totally worth it, as the beaming faces of the first “test sliders” showed.