Forbidden but seductive: GIVENCHY presents new fragrance at Westfield Centro

Keyfacts

Presentation of new fragrances from well-known ranges
Sophisticated stand design with 360-degree usability
Advice, samples and sales on the sales floor

Elegance and mystery: On 12 and 13 September, GIVENCHY created a world at Westfield Centro in which elegance and adventure went hand in hand. Under the slogan “Dare the forbidden”, visitors experienced the iconic women’s fragrance line “L’Interdit”, which translates as “the forbidden”, in an eye-catching brand experience in the Mitteldom.

All eyes were on the latest composition entitled “L’Interdit Le Parfum”. The floral heart of orange blossom, tuberose and jasmine is refined by mimosa and infused with a delicate hint of bitter almond. This is complemented by elegant traces of vetiver and patchouli while a balsamic mélange of myrrh and benzoin unfolds a warm depth. With her subtle, magnetic presence, model Rooney Mara – the face of the campaign – embodies the right mixture of restraint and strength that characterises “L’Interdit”. Those who still needed convincing had the opportunity to take a sample home with them.

Both the new and the familiar fragrances were on hand waiting to be discovered in the Mitteldom at Westfield Centro, with promoters standing by with tips and information.

GIVENCHY had a clever, original stand design for its first promotion in a Westfield destination. The structure could be seen and accessed from all sides.

Lots of people's routes inevitably took them past this central location during the campaign, and many more were attracted by the luxurious fragrances.

Samples, fragrance advice and ideas on other make-up products from the luxury brand were also on offer, as were the various products themselves.

Male visitors were also catered for and were able to stock up on fragrances from the "Gentleman Society" range.

Two worlds, one experience

The fragrance experience was complemented by selected cosmetics such as lipsticks, shower oils, body milk and colourful eye shadow available to be purchased in the mall. In addition to the fragrances and make-up products from the women’s line, the GIVENCHY men’s fragrance collection “Gentleman Society” was also present on the stand. Here, too, the focus was on the latest fragrance in the range: the “Eau de Parfum Ambrée” launched at the beginning of 2025 whose floral character – contrasted with dark, intense aspects – exudes powerful elegance and modern masculinity.

The luxury brand’s first-ever campaign at Westfield Centro attracted a great many visitors, with an eye-catching stand that was open in all directions and attracted a lot of attention. Numerous interested visitors took the opportunity for individual fragrance consultations, exclusive samples and direct purchases – an experience that shows how cleverly GIVENCHY combines elegance, lifestyle and innovation.

Inspired by this best case? Fancy making use of these promotional opportunities?

Cases

Two worlds, one experience