- Octagonal promotion areas
- Parallel campaign across several URW centres
- Promotion complementing existing shops
There are colourful times ahead at a number of Westfield shopping centres in Germany and Austria as luxury brand Swarovski launched its new campaign in November featuring stylish octagonal pop-up booths at Westfield Centro in Oberhausen and in the two Viennese malls of Westfield Shopping City Süd and Westfield Donau Zentrum. The brand is already an integral part of the retail line-up in all three centres, and now, for a period of three months, the popular crystal jewellery can also be purchased outside the shops themselves.
8 corners, 4 colours
The kiosks are all about dressing up and adding beautiful jewellery. Their design is reminiscent of high-quality hairdressing or make-up salons decked out in splendid colours. In fact, colour is a central aspect of this unusual campaign, with the dainty sales spaces decorated entirely in the new Swarovski brand colours of green, yellow, pink and blue. The sales floors are framed by two large octagonal superstructures, with small, colour-coordinated presentation tables putting the finishing touch to the stylish atmosphere.