On “Black Friday”, the Westfield Centro in Oberhausen is the top destination for the region’s shopping fans. On the traditional bargain day, suppliers outdo each other in the discount battle with price reductions and try to lure customers with special promotions. It’s not easy to stand out with your products. At the end of November 2019, the cosmetics chain Sephora showed how this can work despite the abundance of options. For the start of the Christmas business, the beauty brand relied on two kiosks, one of them in the central dome, as well as additional advertising media on the attractive promotion areas of the mall.

With its extensive range of beauty products from around 300 different brands as well as its own select collection, the French provider has everything to make the hearts of beauty queens and, of course, kings beat faster: The large selection of make-up articles, perfumes, facial and hair care series leaves nothing to be desired. At the prominently positioned stand, the bargain hunters could personally satisfy themselves and directly grab one or the other reduced item from the high-quality assortment.