- Pop-up store in the event area with the highest footfall
- Tesla's Model S and Model 3 on show
- Test drives with favourite models
Visitors to Westfield Shopping City Süd in Vösendorf near Vienna between October and December 2019 were immediately struck by the eye-catching pop-up store featuring brand-new vehicles from electric car maker TESLA. For three months, the popular car brand made its way into the Westfield SCS and thus joined the shopping centre’s broad retail offer. The American company presented two of its latest models on the ‘New York Plaza’ of Austria’s largest shopping mall. Expert advice about the environmentally friendly electric cars at the adjacent information stand and the opportunity to book test drives warmed the hearts of car enthusiasts and non-experts alike.
Cutting a modern image in an eye-catching event area
The 40 m² event area had more than enough space for this modern store. In direct proximity to Entrance 5, the busiest entrance to the shopping centre, visitor attention is guaranteed as up to 100,000 shoppers enter the state-of-the-art mall every week by this route. The classy TESLA lettering, highlighted by backlighting, immediately caught the eye – indeed the name of the Californian car maker, founded in 2003, is now world-famous and familiar to almost everyone. The vehicles positioned centre-stage in the middle of the plaza attracted the attention of visitors to this popular 4-star mall, prompting them to stop and take a closer look.