- Advertising as part of a product launch
- Influencer Event
- Video production as part of the campaign
As part of the product launch of Milka biscuits, a promotion took place in the central dome of the Westfield Centro in Oberhausen. In addition to an interior with a coffee cart, a seating lounge for relaxing and a photo wall, visitors could try out the new product free of charge.
In addition, the celebrity couple Jana Ina and Giovanni Zarrella were on site. In addition to a meet & greet and a live event, Milka also produced a video of the event for social media and extended the shopping center’s reach to online channels.