Milka

Key Facts

Advertising as part of a product launch
Influencer Event
Video production as part of the campaign

As part of the product launch of Milka biscuits, a promotion took place in the central dome of the Westfield Centro in Oberhausen. In addition to an interior with a coffee cart, a seating lounge for relaxing and a photo wall, visitors could try out the new product free of charge.

Influencer Event

In addition, the celebrity couple Jana Ina and Giovanni Zarrella were on site. In addition to a meet & greet and a live event, Milka also produced a video of the event for social media and extended the shopping center’s reach to online channels.

The focus of the promotion was the product launch of Milka Biscuits

Coffeebike, seating lounge, product test counter and photo wall - the visitors were offered a lot.

The celebrity couple Jana Ina and Giovanni Zarrella were present at the event

Supporting media campaign

The promotion was additionally supported by an extensive media campaign, for example by using the UDS (“Unexpected Digital Signature”). The UDS in the Westfield Centro is the only 360° LED advertising medium in Germany for innovative brand staging, image campaigns and spectacular product launches. It consists of four Curved Mega Screens and a 360° LED ring directly in the central dome of the Westfield Centro

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Cases

Influencer Event

Supporting media campaign