- Large outdoor set-up and display vehicles
- Customers could book test drives
- Door stickers drew attention to the campaign throughout the centre
The roadshow was a highlight for car lovers and the environmentally conscious alike: In September 2021, MG presented its stylish new e-car at Westfield Centro. For almost three weeks, the large outdoor stand of the electric car brand took position on Luise-Albertz-Platz in front of the popular shopping centre in Oberhausen. And it was really something worth seeing. For this reason, signs throughout the centre were used to make shoppers aware of this high-powered promotion.
New hybrid model parked in main promotion area
With its range of sustainable vehicles, the company wants to make electric mobility accessible to everyone. The promotion area directly in front of the Coca-Cola Oasis provided an attention-grabbing stage and enough space for the chic MG trailer in its eye-catching black and white design and the environmentally friendly vehicles on display. This was, by the way, not the first time that remarkable vehicles have been parked on the highly frequented square: a truck converted into a spaceship had already been parked here for the series premiere of “Picard”.