- Openly designed pop-up store presented the new C&A Baby collection
- Exclusive goodie bags
- Personalised gifts to take home
Little bodysuits with cute dinos, fluffy pyjamas in pastel colours, or yet tiny pairs of jeans with bear motifs – these super-cute garments are part of C&A’s new baby collection. On a tour through four German cities, the company presented the must-haves for the first time in September 2021. One stop of the C&A baby pop-up: the Westfield Centro in Oberhausen.
For two days, mums and dads could visit the lovingly decorated pop-up store directly in front of the centre and discover the high quality baby clothes. The adorable pieces from the new collection were in great demand. The best thing about it: all pieces on display were for sale and could thus move straight into the little ones’ wardrobes.
Real mums on board
The tour was accompanied by real professionals: C&A had brought along baby experts from “Echte Mamas” for the launch. The members of the largest community for mothers in German-speaking countries supported the customers on site with their knowledge and experience. After all, who knows better what children need than “Echte Mamas”? Hence, not only fashion tips but also practical tips were exchanged.