Nothing is as convincing as being able to see a product and try it out hands-on. Household appliance manufacturer Dyson is well aware of this and uses it to great effect in its marketing. The British company is especially well known for its cordless vacuum cleaners and hair styling products. In its demo stores, customers can test the products themselves, witness demonstrations and make purchases.

Having opened its first German demo store in Cologne in 2019, shortly followed by a second outlet at Westfield Centro in Oberhausen 100 km to the north, Dyson is now focusing its attention once more on a major multimedia campaign at Westfield Centro. And elsewhere too! In fact, this time Dyson is running promotions in two URW centres at once with campaigns getting underway both at Westfield Centro and at the Pasing Arcaden in Munich. The Mall Demo Zone is set to be a permanent fixture of the shopping centre until the end of 2022.

Dyson’s Mall Demo Zone using product demos in Munich campaign

Visitors to the Pasing Arcaden have extra reason to celebrate as they can become acquainted with the latest technical wizardry of these convenient household appliances in the new Dyson Mall Demo Zone. At the test point, experienced Dyson experts will be on hand to demonstrate products such as the brand’s popular “Airwrap” hair styler. This way, interested mall-goers can get a natural feel for the quality of these products. Of course, the products are also available to be purchased without further ado.