Shining hair, cosmopolitan feel and a styling paradise – all in the centre of the city! Using the slogan “Let your hair shine”, Dyson transformed Westfield Hamburg-Überseequartier between 6 and 9 August into a world of innovative equipment and exclusive styling creating a perfect mix of shopping and that salon-type feel.

From quick freshen-ups to professional advice and guidance

Situated prominently in the middle of Überseeplatz square, a glass pop-up module with modern styling stations all in the Dyson look exuded the charm of an exclusive salon offering visitors the full Dyson styling experience from quick hairdo refreshes and live demos to personal recommendations for every type of hair based on a professional hair “diagnosis”. Those who wanted to try it out for themselves were able to experience the power of the Supersonic r™ and the versatility of the Airwrap i.d.™, among other equipment. Of course, all Dyson styling products were also available to be purchased at the venue.