On YouTube, Dagi Bee regularly takes her almost four million subscribers into her likeable, glamorous everyday life. Her videos have reached more than one billion clicks. Followers love her make-up and fashion tutorials at least as much as the private insights into her life with husband Eugen, who is a successful influencer himself. In summer 2019, the web producer opened her first pop-up store in Bochum’s Ruhr Park, the “Beetique”.

Tips from the beauty professional

Fans were able to meet and greet their idol live and pick up one or two very personal beauty tips for themselves. The right products to try them out were available for purchase on the spot. The styling expert has developed her own extensive range of cosmetics and many helpful make-up tools. The eye-catching store in a central location in Germany’s largest open-air shopping centre thus became a popular meeting place for all make-up lovers in the heart of the Ruhr area.

With the combination of useful products and the celebrity brand ambassador, the store attracted a wide audience in just 10 weeks in the mall. Whether they were looking for a new lipstick or eyeshadow, basics for trends like contouring or a practical beauty bag for on the go: young and old, fashion victims and beauty addicts found what they were looking for in the stylishly designed “Beetique” and were able to experience the brand up close.