- 50 square metres of promotional space on the Panorama Plaza
- Free drink samples
- Professional promoters
Original or sugar-free: can fans of the sparkling soft drink taste the difference between the cult drink invented in 1886 and the “Zero” alternative? This was exactly the question during Coca-Cola’s extensive promotion campaign in Vienna’s Westfield Donau Zentrum. The professional promoters had two full days to find the answer.
Eye-catching stand in the heart of the mall
And for those two days the company named after its best seller was on show at the popular shopping centre with a promotional stand in a central location. The 50-square-metre exhibition space offered more than enough room for an impressive presentation. Located on the Panorama Plaza directly at the main entrance, the most frequented area of the centre, the counter, entirely designed in black and red, immediately caught the eye of every visitor. Floor stickers in matching colours clearly marked the presence of the stand,large displays attracted a lot of attention and loving details such as bar tables in the shape of Coca-Cola cans complemented the appearance.