Website Unibail-Rodamco-Westfield
Menu
Be up to date! Subscribe to our newsletter

Cases

Carolina Herrera: a shocking pink tribute to freedom | Westfieldrise
Website Unibail-Rodamco-Westfield
Menu
Contact

Carolina Herrera: a shocking pink tribute to freedom

Keyfacts
  • Unmissable, dominating the Mitteldom
  • Fragrance samples including an elegant pendant
  • Sales right there on-stand

Sometimes a single colour is enough to put people in a certain mood or give them a certain feeling – just like the shocking pink that reflected the energy of “La Bomba”, the new fragrance from luxury brand Carolina Herrera, at Westfield Centro between 18 and 31 August under the slogan “Be Loud Be Free”. “La Bomba” is a tribute to the founder, who shaped the fashion world with her unmistakable elegance and joie de vivre.

Radiance for self-confident women

The campaign for the new fragrance is embodied by top model Vittoria Ceretti, whose charisma is a perfect match for the strong personality of this fragrance. The signature butterfly bottle symbolises lightness, while the four scents of exotic pitaya, floral peony, sunny red frangipani and a pinch of vanilla form a composition that exudes power and sensuality at the same time.
Extremely eye-catching and yet elegant. the Carolina Herrera structure perfectly embodied the energy of the new fragrance "La Bomba".
Unmissable, yet unobtrusive – the Venezuelan luxury brand certainly commanded attention in the Mitteldom, but in an understated, "sweet-spot" sort of way.
The bottle embodies the lightness, elegance and freedom of the new fragrance and also made an excellent social media photo motif for visitors.
The friendly promoters were veritably overwhelmed by all the visitors, with what were, at times, long queues for samples or products to buy.
Along with their samples, people also received a truly elegant pendant – in the style of a butterfly, of course, which also adorns the bottle.
Carolina Herrera has chosen Italian top model Vittoria Ceretti as a winning face for the campaign.

From escalators, lifts, flags and screens to Westfield Centro’s 360-degree “THE HALO” screen system – the campaign made the Mitteldom shine in shocking pink. But it wasn’t just the visual presence that attracted attention, with the scent also drawing a number of curious visitors to the stand.

Elegance to go

Here, fragrance samples awaited, accompanied by an elegant jewellery pendant in the typical butterfly shape, as well as bespoke advice and guidance. Many visitors were inspired by the production and, with “La Bomba”, managed to take home not just a fragrance but also some of this special energy.

Inspired by this best case? Fancy making use of these promotional opportunities?

 Contact us!