- Exclusive co-operations with high fashion and cosmetics labels
- Extensive media campaign on the UDS in the middle dome
- Complimentary Welcome Package for targeted promotions
Loungewear, nightwear and underwear lovers take note: Swiss underwear brand CALIDA, best known for unrivalled comfortable looks, is sending a strong signal to retailers when it comes to sustainability. In July 2021, the underwear label opened its first pop-up store exclusively at Westfield Centro Oberhausen and is fully dedicated to a vision: C•LAB – Wear what’s good!
Sustainable shopping at C•LAB is worth it: a one of a kind shopping experience guaranteed
The exclusive pop-up store occupies the former premises of the fashion label Colloseum until March 2022. And it’s impossible to miss – not least because of the striking colour scheme: The strong sunny yellow of the interior in the rear store area makes the entire showroom glow. The warm atmosphere harmonises perfectly with the open room concept and invites you to come in and linger. Casual stools can be found at the back of the room, with a few items of clothing hanging from discreet clothes rails. A minimalist but cosy store.