- Presentation of the latest BOSS watches
- Cooperation with the jeweller Christ in the Westfield Centro
- Use of the centre's unique advertising media
For BOSS, the time for designer watches came at the Westfield Centro at the beginning of 2020. The German fashion company had chosen the popular shopping and leisure centre as the venue for the presentation of its new collection. In the heart of the Ruhr area, the fashionable brand presented the chic must-haves for every arm in the well-attended mall. It found a strong partner with a large customer base in the Christ jewellery shop, which has been an anchor tenant of the centre for many years.
The stylish timepieces have always had a permanent place in the jewellery retailer’s shop window. The company from Frankfurt am Main is the largest jewellery chain in Germany and is known for its select range of sought-after brands. Of course, the wristwatches from BOSS cannot be excluded. The four capital letters adorn high-quality clothing for women, men and children as well as fine jewellery for him and her. These complement classic business outfits just as well as casual styles from the brand that stands for high standards of quality and fit.
Personal advice from experienced sales staff
In the modern Oberhausen centre, the eye-catchers with their love of detail met a mix of people with purchasing power. Here, locals in search of shopping inspiration meet shopping lovers from the surrounding region. Many interested shoppers stopped to take a closer look at the selection of striking and elegant pieces. With their clean design and the balanced interaction of matt and shiny surfaces, they were able to score points with the customers. The experts at Christ assisted them in deciding on the most suitable model.