- Large-scale multimedia campaign using the promotional media in the Mitteldom
- Targeted promotion of the new fitness products
- Innovative hands-on promotion in the event area
At the Westfield Centro shopping mall, visitors’ heart rates were beating measurably higher from October to December last year – all thanks to a really off-the-wall promotion by Chinese tech manufacturer Amazfit. The brand specialises in wearable fitness trackers and smart watches. These intelligent gadgets help you keep an eye on your exercise and health. Visitors to Westfield Centro in the town of Oberhausen (part of Germany’s famous Ruhr conurbation) were able to see for themselves the many features packed into these trendy everyday companions when the electronics specialist took the mall by storm with an eye-catching promotion stand and a ubiquitous multimedia campaign.
Smart fitness trackers dominate the Mitteldom
In the Mitteldom, the heart of this bustling shopping mall, a truly off-the-wall practical test awaited interested visitors in the form of a large toy car racetrack. The difference was that the three racing cars did not run on electricity, but on physical power, with each car connected to an exercise bike. Amateur athletes were able to line up for bicycle races, each trying the out-pedal the others and experience first-hand what these smart fitness trackers can do. The faster each cycled, the faster their car went. The watches showed how high their pulses were racing, and how many calories they burned.